The Specials began ska revival in Britain, putting ska and rocksteady beats together with a level of energy and attitude taken from the punk movement. They also formed a more focused and informed political and social stance than their predecessors and peers. The band was originally formed in Coventry, in 1977, as the Coventry Automatics and later the Special A.K.A. by Jerry Dammers (songwriter/keyboardist), with Terry Hall (vocals), Lynval Golding (guitar, vocals), Neville Staples (vocals, percussion), Roddy Radiation (guitar), Sir Horace Gentleman (bass), and John Bradbury (drums). Dammers started his own label, '2-Tone' on which the Specials albums and singles were released it was named for it's multiracial outlook and also after the two-tone suits worn by the rude-boys.