The Enemy's debut album, We'll Live and Die in These Towns, is isn't an unworthy addition to this long and respectable lineage, but at the same time, the Enemy are one of those bands with the unmistakable whiff of hype about them. Their initial pre-album singles were released on the Stiff Records label, the first new releases on that imprint since it had been shuttered 20 years beforehand, but following that buzz- and cred-building move, they were shifted over to Warner Bros., current holder of the Stiff insignia. Fully seven of this album's 11 tracks have been released as singles,a level of promotional overkill rarely seen since the days of Moby Grape, and the "controversies" that were circulated by the band and label's press agents ? feuds with popular disc jockeys, an incident where the group was banned from a festival, reportedly after setting fire to its trailer ? feel like a deliberate positioning of the relatively mild-mannered band as the new bad boys of rock & roll.