After working his way through the independent rap scene in his native Atlanta, Bonecrusher caught the ears of local legend/producer Jermaine Dupri. Immediately smitten with what he heard, Dupri ushered the Crusher away into the studio for some intensive recording. As a result, AttenCHUN! comes out of the gate with great ferocity, initially scorning the obligatory intro (which amusingly finds a home on track two) for a ruthless "Lock & Load" that gives way to probably the most solid track on the record, "Never Scared." AttenCHUN! loses steam as it goes along, resorting to the clichéd interludes and beats that border on stale, but the Crusher's vocal delivery is like a jackhammer to the skull, and that's what keeps things interesting throughout the record (with guest cameos from Dupri, Lil Jon, and Goodie Mob to boot). However, it's still better than most coming out of the Dirty South in 2003.