Hell Is What You Make It is the third studio album by electronic rock duo Breathe Carolina. It was released on July 12, 2011 through Fearless Records. Recording for the album took place in Los Angeles, California between 2010-2011 whilst production was handled by Ian Kirkpatrick. Musically, the album is mainly rooted in dance, pop, trance and post-hardcore genres but also uses elements of electronic music and dubstep.The album received generally positive reviews from music critics, who commended its "catchiness" and "radio-friendly" songs. It debuted at number 42 on the Billboard 200, as well as the top 10 of the Dance/Electronic, Rock, Alternative and Independent Albums charts. Promotion of the album was primarily through live concerts and television performances, such as Jimmy Kimmel Live! and The Daily Habit. Its lead single, "Blackout", has since become a commercial success, peaking within the charts in Canada, New Zealand, Scotland, the United Kingdom and United States, while being certified Platinum by the Recording Industry Association of America (RIAA) for selling more than 1 million copies. A deluxe edition titled Hell Is What You Make It: RELOADED was scheduled to be released on July 10, 2012, including two new original tracks, one remix, and a new version of "Last Night (Vegas)". It is their final release with founding member Kyle Even.