Raunaq: Conversation of Music and Poetry is a 2014 studio album composed by A. R. Rahman with lyrics penned by Kapil Sibal. The album is described as a conversation of music and poetry that takes one on a journey of varied emotions. Selected tracks of the album depict social scenario of India through Sibal's lyrics. The album was a result of Sibal's anthology of poems to which Rahman added visuals from Raja Ravi Varma's paintings, thus, developing songs and corresponding videos to it. A. R. Rahman has played the role of a visual storyteller and has conceived the narrative of the music video "Aa Bhi Jaa". The album was announced through an introductory video backed by the track the same song. The album being a visual story telling sort of, the marketing strategies developed were to have each song's individual marketing and promotional activity released over a period of time. The album had an introductory launch by Salman Khan at an event held in Mumbai on February 27, 2014. The album was released on September 29, 2014. The album was dedicated to Vogue Empower, a social awareness initiative that draws attention to women's empowerment.