Parafora (Greek: Παράφορα, pronounced [pa'rafora]; English: Madly) is the 13th studio album by Greek recording artist Sakis Rouvas and 15th album overall. It was released by Minos EMI in Greece and Cyprus on 14 December 2010. Along with the standard retail edition, a special edition was also sold, which included a bonus pictorial fan magazine with lyrics. 　　 　　Recording dates for the album lasted over one year, concluding in November 2010. Rouvas collaborated with several songwriters and producers, including previous collaborators Dimitris Kontopoulos and Natalia Germanou and the rest mostly new collaborators, including recent hit makers Freakchild, Playmen, and Beetkraft. The release offers new sounds and themes for Rouvas, while still focusing on his established pop, rock, and electronic genres. There are a total of 15 tracks as well as four music videos of the first three singles all on an Enhanced CD. The album was inspired by Rouvas' upcoming 20th anniversary as an entertainer in 2011; he drew inspirations from his experiences, the relationship with his fans, and the music and messages he had created during the past two decades and combined all of these elements into one album, which he described as the best of his career. The album represents the turn Rouvas is taking in the next phase of his career. 　　 　　Parafora was certified double platinum within its first week. Prior to its release, the album had already generated three chart-topping singles: "Spase To Hrono", "Emena Thes", and the title track, which have won several awards. The first single was nominated for a record-breaking five MAD Video Music Awards, winning three —including Artist of the Year— and a Balkan Music Award. Rouvas also won an MTV Europe Music Award.