Reeve has been involved in the EDM scene under another name for over two decades. However, he has always had a deep love of both old and new acoustic / folk music and it was only a matter of time before he ventured into the world he had admired from afar for so long. Hailing from the UK but living in North Carolina, USA, he brings an unusual sensibility to the singer songwriter style, keeping it traditional, but also wanting to incorporate many of the sounds and styles of every music he loves. Reeve approached his first album "All Roads Lead To Her(e)" by letting go of all the restrictions and boundaries of any one style, both musically and lyrically, and at the same time taking care to make a cohesive album. It was a chance to finally speak from the heart, and any preexisting rules as to how the music should be made were left firmly at the door of the studio. While not overly experimental, "All Roads Lead To Her(e)" is an album from an artist finally ready to go where he was always drawn to go.