Dean Martin's first album project for buddy Frank Sinatra's Reprise Records after 13 years at Capitol Records was a thematic LP of songs associated with France and things French. Of course, Martin was closely associated with Italy and things Italian (in fact, his old label had just issued Dino! Italian Love Songs), but he turned out to be quite comfortable with another Romance language, handling Francophone standards by Rodgers & Hart, Jerome Kern and Oscar Hammerstein II, Cole Porter, and Lerner & Loewe with his usual ease. Also as usual, there was a touch of humor, including an aside to Sinatra about the charms of French girls at the end of the opening track, "C'est Si Bon." Neal Hefti's charts didn't bring anything new or challenging to the material or the singer, but that was all right, too. Still, charming as French Style was, coming as Martin's maiden effort for Reprise, it suggested that there was no reason other than friendship for his switch of record labels. Reprise, on the evidence of this LP, had no special concept for how to handle Martin in such a way as to turn him into a significant album-seller.