Herbert Joakim "Jocke" Berg (born 16 March 1970 in Eskilstuna, Sweden) is a Swedish singer, songwriter and musician, best known as the lead singer of Swedish Rock, Pop band Kent. He has also written songs for Titiyo (most notably "Come Along", the third most played song by Swedish songwriters on Swedish radio from 2000–2009[1]), Lisa Miskovsky and Freddie Wadling. Besides his role in Kent he also had a side project called Paus with The Cardigans guitarist Peter Svensson. The band released a self-titled album in 1998. In 2012 Petra Marklund (internationally known as September) published a Swedish speaking record in Sweden, Joakim Berg wrote the songs Händerna mot himlen and Sanningen, The record reached the Swedish Top 10 immediately after publishing.