Sari Abboud (Arabic: ساري عبّود‎; born December 10, 1980), better known by his stage name Massari ( /məˈsɑːri/ mə-SAH-ree), is a Lebanese Canadian R&B/pop singer.His music combines Middle Eastern culture with western culture. He started his musical career in 2001–2002, and has released three albums, Massari in 2005, Forever Massari in 2009 and Beirut in 2017. He has had a number of hit singles in Canada, his home country of Lebanon, the Middle East, Europe, and internationally. He is managed by SAL&CO. 　　Early life and education 　　Born in Beirut, Lebanon. His family relocated to Montreal, Quebec when he was 11 years old. At the age of 13, he and his younger brothers moved to Ottawa, Ontario, where he attended Hillcrest High School. 　　Musical career 　　He started his musical career in 2001-2002 adopting the stage name Massari, which in Lebanese Arabic, Massari (مصاري maṣāri ) means "money". The chosen name is also reminiscent of his birth name Sari. His cultural and social upbringing shaped his musical style very early in his music career. He released his first song "Spitfire" (2002) which was aired on Ottawa radio stations. Since then, Massari has been steadily writing and developing his sound. 　　2005-2007: Debut self-titled album and success with CP Records 　　After three years of preparation, he released a self-titled album Massari on CP Records. His debut album resulted in four singles, receiving Gold certification in Canada, and he continued to have international success in Europe, Asia, the Middle East. Two of his early singles "Be Easy" and "Real Love" besides being two of his major hits in Canada, cracking the Canadian Top 10, they also charted notably in the German Singles Chart. Based on his initial success, Massari signed a record deal with independent record label, CP Records, becoming the prominent successful performing artist for the record company alongside Belly (rapper). On November 14, 2007, Massari and his record label, CP Records, came to a mutual agreement to end their relationship. 　　2009-2010: Forever Massari and signing with Universal 　　During 2009, he released two tracks from the forthcoming album, namely "Bad Girl" and "Body Body". The album itself Forever Massari was officially released on Universal Records Canada on 10 November 2009. It included songs by writers and producers like Rupert Gayle, Alex Greggs, Derek Brin, Rob Wells and Justin Forsley. 　　2011-2013: Signing again with CP and Hero EP 　　In summer of 2011, Massari signed again with CP Records, after five years of his departure from the label. On June 20, 2012, Massari realized there was money to be made off of the Middle Eastern ethnic audience, and released a free single called "Full Circle" featuring Belly as the lead single from his first EP Hero. Massari's second single for the EP, called "Brand New Day", was released on July 1, 2012 (Canada Day). Massari shot the video in Miami with Canadian director RT!. On January 2013, "Brand New Day" went Gold in Canada. It also charted on the Austrian Ö3 Austria Top 40, German Media Control Charts and Swiss Hitparade. The third single from the EP, "Shisha", features French Montana. It was released on May 21, 2013. 　　2017-present: Tune In 　　On March 24, 2017, Massari released a brand new song "So Long" along with a music video featuring former Miss Universe Pia Wurtzbach. It is the first single from his third album Tune In. The album contains features from Tory Lanez, Beenie Man, Shaggy, Afrojack and producer DaHeala. On March 31, 2017, a follow-up single "Done Da Da" was released along with a music video which received over 7.2 million views within 3 weeks on Vevo.