Bartolomé Maximiliano Moré (24 August 1919 – 19 February 1963), better known as Benny Moré (also spelled Beny Moré), was a Cuban singer, bandleader and songwriter. Due to his fluid tenor voice and his great expressivity, he was known variously as El Bárbaro del Ritmo and El Sonero Mayor. Moré was a master of the soneo, the art of vocal improvisation in Cuban son, and many of his tunes developed this way. He often took part in controversias (vocal duels) with other singers like Cheo Marquetti and Joseíto Fernández. Apart from son cubano, Moré was a popular singer of guarachas and boleros.