Władziu Valentino Liberace (May 16, 1919 – February 4, 1987) was an American pianist, singer and actor. A child prodigy born in Wisconsin to parents of Italian and Polish origin, Liberace enjoyed a career spanning four decades of concerts, recordings, television, motion pictures, and endorsements. At the height of his fame, from the 1950s to the 1970s, Liberace was the highest-paid entertainer in the world, with established concert residencies in Las Vegas, and an international touring schedule. Liberace embraced a lifestyle of flamboyant excess both on and off stage, acquiring the nickname "Mr. Showmanship".   Between 1942 and 1944, Liberace moved away from straight classical performance and reinvented his act to one featuring "pop with a bit of classics" or as he also called it "classical music with the boring parts left out". In the early 1940s, he struggled in New York City, but by the mid- and late-1940s, he was performing in night clubs in major cities around the United States, largely abandoning the classical music altogether. He changed from a classical pianist to an entertainer and showman, unpredictably and whimsically mixing the serious with light fare, e.g., Chopin with "Home on the Range".For a while, he played piano along with a phonograph on stage. The gimmick helped gain him attention. He also added interaction with the audience—taking requests, talking with the patrons, making jokes, giving lessons to chosen audience members. He also began to pay greater attention to such details as staging, lighting, and presentation. The transformation to entertainer was driven by Liberace's desire to connect directly with his audiences, and secondarily from the reality of the difficult competition in the classical piano world.   In 1943, he began to appear in Soundies (the 1940s precursor to music videos). He recreated two flashy numbers from his nightclub act, the standards "Tiger Rag" and "Twelfth Street Rag". In these films, he was billed as Walter Liberace. Both "Soundies" were later released to the home-movie market by Castle Films. In 1944, he made his first appearances in Las Vegas, which later became his principal venue. He was playing at the best clubs, finally appearing at the Persian Room in 1945, with Variety proclaiming, "Liberace looks like a cross between Cary Grant and Robert Alda. He has an effective manner, attractive hands which he spotlights properly, and withal, rings the bell in the dramatically lighted, well-presented, showmanly routine. He should snowball into box office". The Chicago Times was similarly impressed: He "made like Chopin one minute and then turns on a Chico Marx bit the next".   Liberace with actress Maureen O'Hara during a court hearing in 1957   During this time, Liberace worked to refine his act. He added the candelabrum as his trademark, inspired by a similar prop in the Chopin biopic A Song to Remember (1945). He adopted "Liberace" as his stage name, making a point in press releases that it was pronounced "Liber-Ah-chee".He wore white tie and tails for better visibility in large halls. Besides clubs and occasional work as an accompanist and rehearsal pianist, Liberace played for private parties, including those at the Park Avenue home of millionaire oilman J. Paul Getty. By 1947, he was billing himself as "Liberace—the most amazing piano virtuoso of the present day". He had to have a piano to match his growing presence, so he bought a rare, oversized, gold-leafed Blüthner Grand, which he hyped up in his press kit as a "priceless piano".(Later, he performed with an array of extravagant, custom-decorated pianos, some encrusted with rhinestones and mirrors.) He moved to the Los Angeles neighborhood of North Hollywood in 1947 and was performing at local clubs, such as Ciro's and The Mocambo, for stars such as Rosalind Russell, Clark Gable, Gloria Swanson, and Shirley Temple. He did not always play to packed rooms, and he learned to perform with extra energy to thinner crowds, to maintain his own enthusiasm.    Liberace was a conservative in his politics and faith, eschewing dissidents and rebels. He believed fervently in capitalism and was also fascinated with royalty, ceremony, and luxury. He loved to hobnob with the rich and famous, acting as starstruck with presidents and kings as his fans behaved with him. Yet to his fans, he was still one of them, a Midwesterner who had earned his success through hard work, and who invited them to enjoy it with him.   In the next phase of his life, having earned sudden wealth, Liberace spent lavishly—incorporating materialism into his life and his act. He designed and built his first celebrity house in 1953, with a piano theme appearing throughout, including a piano-shaped swimming pool. His dream home, with its lavish furnishings, elaborate bath, and antiques throughout, added to his appeal. He leveraged his fame through hundreds of promotional tie-ins with banks, insurance companies, automobile companies, food companies, and even morticians. Liberace was considered a perfect pitchman, given his folksy connection with his vast audience of housewives. Sponsors sent him complimentary products, including his white Cadillac limousine, and he reciprocated enthusiastically: "If I am selling tuna fish, I believe in tuna fish."   The critics had a field day with his gimmicky act, his showy but careful piano playing, his non-stop promotions, and his gaudy display of success, but he remained largely unaffected, as preserved by the famous quotation, first recorded in a letter to a critic, "Thank you for your very amusing review. After reading it, in fact, my brother George and I laughed all the way to the bank."He used a similar response to subsequent poor reviews, famously modifying it to "I cried all the way to the bank." In an appearance on The Tonight Show some years later, Liberace reran the anecdote to Johnny Carson, and finished it by saying, "I don't cry all the way to the bank any more – I bought the bank!"   Liberace mostly bypassed radio before trying a television career, thinking radio unsuitable given his act's dependency on the visual.Despite his enthusiasm about the possibilities of television, Liberace was disappointed after his early guest appearances on CBS's The Kate Smith Show, and DuMont's Cavalcade of Stars, with Jackie Gleason (later The Jackie Gleason Show on CBS). Liberace was particularly displeased with the frenetic camera work and his short appearance time. He soon wanted his own show where he could control his presentation as he did with his club shows.   His first show on local television in Los Angeles was a smash hit, earning the highest ratings of any local show, which he parlayed into a sold-out appearance at the Hollywood Bowl.That led to a summer replacement program for Dinah Shore.   The 15-minute network television program, The Liberace Show, began on July 1, 1952, but did not lead to a regular network series. Instead, producer Duke Goldstone mounted a filmed version of Liberace's local show performed before a live audience for syndication in 1953 and sold it to scores of local stations. The widespread exposure of the syndicated series made the pianist more popular and prosperous than ever. His first two years' earnings from television netted him $7 million and on future reruns, he earned up to 80% of the profits.   Liberace learned early on to add "schmaltz" to his television show and to cater to the tastes of the mass audience by joking and chatting to the camera as if performing in the viewer's own living room. He also used dramatic lighting, split images, costume changes, and exaggerated hand movements to create visual interest. His television performances featured enthusiasm and humor.   Liberace also employed "ritualistic domesticity", used by such early TV greats as Jack Benny and Lucille Ball.His brother George often appeared as guest violinist and orchestra director, and his mother was usually in the front row of the audience, with brother Rudy and sister Angelina often mentioned to lend an air of "family". Liberace began each show in the same way, then mixed production numbers with chat, and signed off each broadcast softly singing "I'll Be Seeing You", which he made his theme song. His musical selections were broad, including classics, show tunes, film melodies, Latin rhythms, ethnic songs, and boogie-woogie.   Later television work   Liberace also made significant appearances on other shows such as The Ed Sullivan Show, The Ford Show, Starring Tennessee Ernie Ford, Edward R. Murrow's Person to Person, and on the shows of Jack Benny and Red Skelton, on which he often parodied his own persona. A new Liberace Show premiered on ABC's daytime schedule in 1958, featuring a less flamboyant, less glamorous persona, but it failed in six months, as his popularity began slumping.Liberace received a star on the Hollywood Walk of Fame in 1960 for his contributions to the television industry. He continued to appear on television as a frequent and welcomed guest on The Tonight Show with Jack Paar in the 1960s, with memorable exchanges with Zsa Zsa Gabor and Muhammad Ali, and later with Johnny Carson. He was also Red Skelton's 1969 CBS summer replacement with his own variety hour, taped in London. Skelton and Lew Grade's production companies co-produced this program. In a cameo on The Monkees, he appeared at an avant garde art gallery as himself, gleefully smashing a grand piano with a sledgehammer as Mike Nesmith looked on and cringed in mock agony.   In the Batman television series in 1966 with Adam West and Burt Ward, Liberace played a dual role as concert pianist Chandell and his gangster-like twin Harry, who was extorting Chandell into a life of crime as "Fingers", in the episodes "The Devil's Fingers" and "The Dead Ringers", both written by Lorenzo Semple Jr., who had developed Batman for television. The episodes of this two-part story were, according to Joel Eisner's The Official Batman Batbook, the highest-rated of all the show's episodes. His subsequent television appearances included episodes of Here's Lucy (1970), Kojak, and The Muppet Show (both 1978), all as himself. His performances in the last of these included a "Concerto for the Birds", "Misty", "Five Foot Two", and a rendition of "Chopsticks". Television specials were made from Liberace's show at the Las Vegas Hilton in 1978-79 which were broadcast on CBS.   In the 1980s, he guest-starred on television shows such as Saturday Night Live (on a 10th-season episode hosted by Hulk Hogan and Mr. T), and the 1984 film Special People. In 1985, he appeared at the first WrestleMania as the guest timekeeper for the main event.   Films   Liberace in 1968   Even before his arrival in Hollywood in 1947, Liberace wanted to add acting to his list of accomplishments. His exposure to the Hollywood crowd through his club performances led to his first movie appearance in Universal's South Sea Sinner (1950), a tropical island drama starring Macdonald Carey and Shelley Winters, in which he was 14th-billed as "a Hoagy Carmichael sort of character with long hair." Liberace also appeared as a guest star in two compilation features for RKO Radio Pictures. Footlight Varieties (1951) is an imitation-vaudeville hour and a little-known sequel, Merry Mirthquakes (1953), featured Liberace as master of ceremonies.   In 1955, Liberace was at the height of his career when tapped by Warner Bros. for his first starring motion picture, Sincerely Yours (1955), a remake of The Man Who Played God (1932), as a concert pianist who turns his efforts toward helping others when his career is cut short by deafness. In April 1955, Modern Screen magazine claimed Doris Day had been most often mentioned as Liberace’s leading lady, "but it is doubtful that Doris will play the role. Liberace’s name alone will pack theatres and generous Liberace would like to give a newcomer a break." (Joanne Dru, an established movie actress, was the leading lady.) When Sincerely Yours was released in November, the studio mounted an ad and poster campaign with Liberace’s name in huge, eccentric, building-block letters above and much larger than the title. "Fabulously yours in his first starring motion picture!" was a tag line. The other players and staff were smallish at the bottom. The film was a critical and commercial failure since Liberace proved unable to translate his eccentric on-stage persona to that of a movie leading man. Warner quickly issued a pressbook ad supplement with new "Starring" billing below the title, in equal plain letters: "Liberace, Joanne Dru, Dorothy Malone". TCM's Robert Osborne recalls a more dramatic demotion: When Sincerely Yours played first run at the Orpheum in Seattle, the billing was altered even more: Joanne Dru, Dorothy Malone, and Alex Nicol above the title (with big head shots of all three) and below the title in much smaller letters: "with Liberace at the piano". Originally, Sincerely Yours was meant to be the first of a two-picture movie contract, but it proved a massive box-office flop. The studio then bought back the contract, effectively paying Liberace not to make a second movie.   The experience left Liberace so shaken that he largely abandoned his movie aspirations. He made two more big-screen appearances, but only in cameo roles. These were When the Boys Meet the Girls (1965), starring Connie Francis, where Liberace essentially played himself. He received kudos for his brief appearance as a casket salesman in The Loved One (1966), based on Evelyn Waugh's satire of the funeral business and movie industry in Southern California.   Recordings   The massive success of Liberace's syndicated television show was the main impetus behind his record sales. From 1947-51, he recorded 10 discs. By 1954, it jumped to nearly 70. He released several recordings through Columbia Records including Liberace by Candlelight (later on Dot and through direct television advertising) and sold over 400,000 albums by 1954. His most popular single was "Ave Maria", selling over 300,000 copies.   His albums included pop standards of the time, such as "Hello, Dolly!", and also included his interpretations of the classical piano repertoire such as Chopin and Liszt, although many fans of classical music widely criticized them (as well as Liberace's skills as a pianist in general) for being "pure fluff with minimal musicianship". In his life, he received six gold records.   Lawsuits and allegations of homosexuality   Further information: Liberace v Daily Mirror   Liberace's fame in the United States was matched for a time in the United Kingdom. In 1956, an article in the Daily Mirror by columnist Cassandra (William Connor) described Liberace as "…the summit of sex—the pinnacle of masculine, feminine, and neuter. Everything that he, she, and it can ever want… a deadly, winking, sniggering, snuggling, chromium-plated, scent-impregnated, luminous, quivering, giggling, fruit-flavoured, mincing, ice-covered heap of mother love", a description which strongly implied that he was homosexual.   Liberace sent a telegram that read: "What you said hurt me very much. I cried all the way to the bank." He sued the newspaper for libel,testifying in a London court that he was not homosexual and that he had never taken part in homosexual acts. He was represented in court by one of the great barristers of the period, 75 year old Gilbert Beyfus QC, who displayed all his old flair despite being unwell. They won the suit, partly on the basis of Connor's use of the derogatory expression "fruit-flavoured". The case partly hinged on whether Connor knew that 'fruit' was American slang implying that an individual is a homosexual.The £8,000 damages he received from the Daily Mirror (worth about £167,900 today) led Liberace to repeat the catchphrase to reporters: "I cried all the way to the bank!"Liberace's popularization of the phrase inspired the title of Crying All the Way to the Bank, a detailed report of the trial based on transcripts, court reports, and interviews, by the former Daily Mirror journalist Revel Barker.   Confidential cover July 2, 1957, "Why Liberace's Theme Song Should Be 'Mad About the Boy!'"   Liberace fought and settled a similar case in the United States against Confidential. Rumors and gossip magazines frequently implied that he was gay. A typical issue of Confidential in 1957 shouted, "Why Liberace's Theme Song Should Be 'Mad About the Boy!'"   In 1982, Scott Thorson, Liberace's 22-year-old former chauffeur and live-in lover of five years, sued the pianist for $113 million in palimony after he was let go by Liberace.Liberace continued to deny that he was homosexual, and during court depositions in 1984, he insisted that Thorson was never his lover. The case was settled out of court in 1986, with Thorson receiving a $75,000 cash settlement, plus three cars and three pet dogs worth another $20,000. Thorson stated after Liberace's death that he settled because he knew that Liberace was dying and that he had intended to sue based on conversion of property rather than palimony. He later attested that Liberace was a "boring guy" in his private life and mostly preferred to spend his free time cooking, decorating, and playing with his dogs, and also that he never played the piano outside of his public performances. According to Thorson: "He (Liberace) had several decorated, ornamental pianos in the various rooms of his house, but he never played them." Thorson also remarked that he was not aware that Liberace had any health issues prior to contracting acquired immunodeficiency syndrome (AIDS) and up until one year before his death that: "He was in overall excellent shape for his age; barrel-chested and powerfully built."   Because Liberace never publicly acknowledged that he was gay, confusion over his true sexuality was further muddled in the public's mind by his public friendships and his romantic links with women.He further obscured his sexuality in articles like "Mature Women Are Best: TV's Top Pianist Reveals What Kind of Woman He'd Marry."   In a 2011 interview, actress and close friend Betty White stated that Liberace was indeed gay and that she was often used as a beard by his managers to counter public rumors of the musician's homosexuality.   Final appearances   Liberace's tomb at Forest Lawn   Liberace's final stage performance was at New York's Radio City Music Hall on November 2, 1986; it was his 18th show in 21 days, and the series grossed $2.5 million.His final television appearance was on Christmas Day that same year on The Oprah Winfrey Show, which was actually videotaped in Chicago over one month earlier.
  Władziu Valentino Liberace (May 16, 1919 – February 4, 1987) was an American pianist, singer and actor. A child prodigy born in Wisconsin to parents of Italian and Polish origin, Liberace enjoyed a career spanning four decades of concerts, recordings, television, motion pictures, and endorsements. At the height of his fame, from the 1950s to the 1970s, Liberace was the highest-paid entertainer in the world, with established concert residencies in Las Vegas, and an international touring schedule. Liberace embraced a lifestyle of flamboyant excess both on and off stage, acquiring the nickname "Mr. Showmanship".   Between 1942 and 1944, Liberace moved away from straight classical performance and reinvented his act to one featuring "pop with a bit of classics" or as he also called it "classical music with the boring parts left out". In the early 1940s, he struggled in New York City, but by the mid- and late-1940s, he was performing in night clubs in major cities around the United States, largely abandoning the classical music altogether. He changed from a classical pianist to an entertainer and showman, unpredictably and whimsically mixing the serious with light fare, e.g., Chopin with "Home on the Range".For a while, he played piano along with a phonograph on stage. The gimmick helped gain him attention. He also added interaction with the audience—taking requests, talking with the patrons, making jokes, giving lessons to chosen audience members. He also began to pay greater attention to such details as staging, lighting, and presentation. The transformation to entertainer was driven by Liberace's desire to connect directly with his audiences, and secondarily from the reality of the difficult competition in the classical piano world.   In 1943, he began to appear in Soundies (the 1940s precursor to music videos). He recreated two flashy numbers from his nightclub act, the standards "Tiger Rag" and "Twelfth Street Rag". In these films, he was billed as Walter Liberace. Both "Soundies" were later released to the home-movie market by Castle Films. In 1944, he made his first appearances in Las Vegas, which later became his principal venue. He was playing at the best clubs, finally appearing at the Persian Room in 1945, with Variety proclaiming, "Liberace looks like a cross between Cary Grant and Robert Alda. He has an effective manner, attractive hands which he spotlights properly, and withal, rings the bell in the dramatically lighted, well-presented, showmanly routine. He should snowball into box office". The Chicago Times was similarly impressed: He "made like Chopin one minute and then turns on a Chico Marx bit the next".   Liberace with actress Maureen O'Hara during a court hearing in 1957   During this time, Liberace worked to refine his act. He added the candelabrum as his trademark, inspired by a similar prop in the Chopin biopic A Song to Remember (1945). He adopted "Liberace" as his stage name, making a point in press releases that it was pronounced "Liber-Ah-chee".He wore white tie and tails for better visibility in large halls. Besides clubs and occasional work as an accompanist and rehearsal pianist, Liberace played for private parties, including those at the Park Avenue home of millionaire oilman J. Paul Getty. By 1947, he was billing himself as "Liberace—the most amazing piano virtuoso of the present day". He had to have a piano to match his growing presence, so he bought a rare, oversized, gold-leafed Blüthner Grand, which he hyped up in his press kit as a "priceless piano".(Later, he performed with an array of extravagant, custom-decorated pianos, some encrusted with rhinestones and mirrors.) He moved to the Los Angeles neighborhood of North Hollywood in 1947 and was performing at local clubs, such as Ciro's and The Mocambo, for stars such as Rosalind Russell, Clark Gable, Gloria Swanson, and Shirley Temple. He did not always play to packed rooms, and he learned to perform with extra energy to thinner crowds, to maintain his own enthusiasm.    Liberace was a conservative in his politics and faith, eschewing dissidents and rebels. He believed fervently in capitalism and was also fascinated with royalty, ceremony, and luxury. He loved to hobnob with the rich and famous, acting as starstruck with presidents and kings as his fans behaved with him. Yet to his fans, he was still one of them, a Midwesterner who had earned his success through hard work, and who invited them to enjoy it with him.   In the next phase of his life, having earned sudden wealth, Liberace spent lavishly—incorporating materialism into his life and his act. He designed and built his first celebrity house in 1953, with a piano theme appearing throughout, including a piano-shaped swimming pool. His dream home, with its lavish furnishings, elaborate bath, and antiques throughout, added to his appeal. He leveraged his fame through hundreds of promotional tie-ins with banks, insurance companies, automobile companies, food companies, and even morticians. Liberace was considered a perfect pitchman, given his folksy connection with his vast audience of housewives. Sponsors sent him complimentary products, including his white Cadillac limousine, and he reciprocated enthusiastically: "If I am selling tuna fish, I believe in tuna fish."   The critics had a field day with his gimmicky act, his showy but careful piano playing, his non-stop promotions, and his gaudy display of success, but he remained largely unaffected, as preserved by the famous quotation, first recorded in a letter to a critic, "Thank you for your very amusing review. After reading it, in fact, my brother George and I laughed all the way to the bank."He used a similar response to subsequent poor reviews, famously modifying it to "I cried all the way to the bank." In an appearance on The Tonight Show some years later, Liberace reran the anecdote to Johnny Carson, and finished it by saying, "I don't cry all the way to the bank any more – I bought the bank!"   Liberace mostly bypassed radio before trying a television career, thinking radio unsuitable given his act's dependency on the visual.Despite his enthusiasm about the possibilities of television, Liberace was disappointed after his early guest appearances on CBS's The Kate Smith Show, and DuMont's Cavalcade of Stars, with Jackie Gleason (later The Jackie Gleason Show on CBS). Liberace was particularly displeased with the frenetic camera work and his short appearance time. He soon wanted his own show where he could control his presentation as he did with his club shows.   His first show on local television in Los Angeles was a smash hit, earning the highest ratings of any local show, which he parlayed into a sold-out appearance at the Hollywood Bowl.That led to a summer replacement program for Dinah Shore.   The 15-minute network television program, The Liberace Show, began on July 1, 1952, but did not lead to a regular network series. Instead, producer Duke Goldstone mounted a filmed version of Liberace's local show performed before a live audience for syndication in 1953 and sold it to scores of local stations. The widespread exposure of the syndicated series made the pianist more popular and prosperous than ever. His first two years' earnings from television netted him $7 million and on future reruns, he earned up to 80% of the profits.   Liberace learned early on to add "schmaltz" to his television show and to cater to the tastes of the mass audience by joking and chatting to the camera as if performing in the viewer's own living room. He also used dramatic lighting, split images, costume changes, and exaggerated hand movements to create visual interest. His television performances featured enthusiasm and humor.   Liberace also employed "ritualistic domesticity", used by such early TV greats as Jack Benny and Lucille Ball.His brother George often appeared as guest violinist and orchestra director, and his mother was usually in the front row of the audience, with brother Rudy and sister Angelina often mentioned to lend an air of "family". Liberace began each show in the same way, then mixed production numbers with chat, and signed off each broadcast softly singing "I'll Be Seeing You", which he made his theme song. His musical selections were broad, including classics, show tunes, film melodies, Latin rhythms, ethnic songs, and boogie-woogie.   Later television work   Liberace also made significant appearances on other shows such as The Ed Sullivan Show, The Ford Show, Starring Tennessee Ernie Ford, Edward R. Murrow's Person to Person, and on the shows of Jack Benny and Red Skelton, on which he often parodied his own persona. A new Liberace Show premiered on ABC's daytime schedule in 1958, featuring a less flamboyant, less glamorous persona, but it failed in six months, as his popularity began slumping.Liberace received a star on the Hollywood Walk of Fame in 1960 for his contributions to the television industry. He continued to appear on television as a frequent and welcomed guest on The Tonight Show with Jack Paar in the 1960s, with memorable exchanges with Zsa Zsa Gabor and Muhammad Ali, and later with Johnny Carson. He was also Red Skelton's 1969 CBS summer replacement with his own variety hour, taped in London. Skelton and Lew Grade's production companies co-produced this program. In a cameo on The Monkees, he appeared at an avant garde art gallery as himself, gleefully smashing a grand piano with a sledgehammer as Mike Nesmith looked on and cringed in mock agony.   In the Batman television series in 1966 with Adam West and Burt Ward, Liberace played a dual role as concert pianist Chandell and his gangster-like twin Harry, who was extorting Chandell into a life of crime as "Fingers", in the episodes "The Devil's Fingers" and "The Dead Ringers", both written by Lorenzo Semple Jr., who had developed Batman for television. The episodes of this two-part story were, according to Joel Eisner's The Official Batman Batbook, the highest-rated of all the show's episodes. His subsequent television appearances included episodes of Here's Lucy (1970), Kojak, and The Muppet Show (both 1978), all as himself. His performances in the last of these included a "Concerto for the Birds", "Misty", "Five Foot Two", and a rendition of "Chopsticks". Television specials were made from Liberace's show at the Las Vegas Hilton in 1978-79 which were broadcast on CBS.   In the 1980s, he guest-starred on television shows such as Saturday Night Live (on a 10th-season episode hosted by Hulk Hogan and Mr. T), and the 1984 film Special People. In 1985, he appeared at the first WrestleMania as the guest timekeeper for the main event.   Films   Liberace in 1968   Even before his arrival in Hollywood in 1947, Liberace wanted to add acting to his list of accomplishments. His exposure to the Hollywood crowd through his club performances led to his first movie appearance in Universal's South Sea Sinner (1950), a tropical island drama starring Macdonald Carey and Shelley Winters, in which he was 14th-billed as "a Hoagy Carmichael sort of character with long hair." Liberace also appeared as a guest star in two compilation features for RKO Radio Pictures. Footlight Varieties (1951) is an imitation-vaudeville hour and a little-known sequel, Merry Mirthquakes (1953), featured Liberace as master of ceremonies.   In 1955, Liberace was at the height of his career when tapped by Warner Bros. for his first starring motion picture, Sincerely Yours (1955), a remake of The Man Who Played God (1932), as a concert pianist who turns his efforts toward helping others when his career is cut short by deafness. In April 1955, Modern Screen magazine claimed Doris Day had been most often mentioned as Liberace’s leading lady, "but it is doubtful that Doris will play the role. Liberace’s name alone will pack theatres and generous Liberace would like to give a newcomer a break." (Joanne Dru, an established movie actress, was the leading lady.) When Sincerely Yours was released in November, the studio mounted an ad and poster campaign with Liberace’s name in huge, eccentric, building-block letters above and much larger than the title. "Fabulously yours in his first starring motion picture!" was a tag line. The other players and staff were smallish at the bottom. The film was a critical and commercial failure since Liberace proved unable to translate his eccentric on-stage persona to that of a movie leading man. Warner quickly issued a pressbook ad supplement with new "Starring" billing below the title, in equal plain letters: "Liberace, Joanne Dru, Dorothy Malone". TCM's Robert Osborne recalls a more dramatic demotion: When Sincerely Yours played first run at the Orpheum in Seattle, the billing was altered even more: Joanne Dru, Dorothy Malone, and Alex Nicol above the title (with big head shots of all three) and below the title in much smaller letters: "with Liberace at the piano". Originally, Sincerely Yours was meant to be the first of a two-picture movie contract, but it proved a massive box-office flop. The studio then bought back the contract, effectively paying Liberace not to make a second movie.   The experience left Liberace so shaken that he largely abandoned his movie aspirations. He made two more big-screen appearances, but only in cameo roles. These were When the Boys Meet the Girls (1965), starring Connie Francis, where Liberace essentially played himself. He received kudos for his brief appearance as a casket salesman in The Loved One (1966), based on Evelyn Waugh's satire of the funeral business and movie industry in Southern California.   Recordings   The massive success of Liberace's syndicated television show was the main impetus behind his record sales. From 1947-51, he recorded 10 discs. By 1954, it jumped to nearly 70. He released several recordings through Columbia Records including Liberace by Candlelight (later on Dot and through direct television advertising) and sold over 400,000 albums by 1954. His most popular single was "Ave Maria", selling over 300,000 copies.   His albums included pop standards of the time, such as "Hello, Dolly!", and also included his interpretations of the classical piano repertoire such as Chopin and Liszt, although many fans of classical music widely criticized them (as well as Liberace's skills as a pianist in general) for being "pure fluff with minimal musicianship". In his life, he received six gold records.   Lawsuits and allegations of homosexuality   Further information: Liberace v Daily Mirror   Liberace's fame in the United States was matched for a time in the United Kingdom. In 1956, an article in the Daily Mirror by columnist Cassandra (William Connor) described Liberace as "…the summit of sex—the pinnacle of masculine, feminine, and neuter. Everything that he, she, and it can ever want… a deadly, winking, sniggering, snuggling, chromium-plated, scent-impregnated, luminous, quivering, giggling, fruit-flavoured, mincing, ice-covered heap of mother love", a description which strongly implied that he was homosexual.   Liberace sent a telegram that read: "What you said hurt me very much. I cried all the way to the bank." He sued the newspaper for libel,testifying in a London court that he was not homosexual and that he had never taken part in homosexual acts. He was represented in court by one of the great barristers of the period, 75 year old Gilbert Beyfus QC, who displayed all his old flair despite being unwell. They won the suit, partly on the basis of Connor's use of the derogatory expression "fruit-flavoured". The case partly hinged on whether Connor knew that 'fruit' was American slang implying that an individual is a homosexual.The £8,000 damages he received from the Daily Mirror (worth about £167,900 today) led Liberace to repeat the catchphrase to reporters: "I cried all the way to the bank!"Liberace's popularization of the phrase inspired the title of Crying All the Way to the Bank, a detailed report of the trial based on transcripts, court reports, and interviews, by the former Daily Mirror journalist Revel Barker.   Confidential cover July 2, 1957, "Why Liberace's Theme Song Should Be 'Mad About the Boy!'"   Liberace fought and settled a similar case in the United States against Confidential. Rumors and gossip magazines frequently implied that he was gay. A typical issue of Confidential in 1957 shouted, "Why Liberace's Theme Song Should Be 'Mad About the Boy!'"   In 1982, Scott Thorson, Liberace's 22-year-old former chauffeur and live-in lover of five years, sued the pianist for $113 million in palimony after he was let go by Liberace.Liberace continued to deny that he was homosexual, and during court depositions in 1984, he insisted that Thorson was never his lover. The case was settled out of court in 1986, with Thorson receiving a $75,000 cash settlement, plus three cars and three pet dogs worth another $20,000. Thorson stated after Liberace's death that he settled because he knew that Liberace was dying and that he had intended to sue based on conversion of property rather than palimony. He later attested that Liberace was a "boring guy" in his private life and mostly preferred to spend his free time cooking, decorating, and playing with his dogs, and also that he never played the piano outside of his public performances. According to Thorson: "He (Liberace) had several decorated, ornamental pianos in the various rooms of his house, but he never played them." Thorson also remarked that he was not aware that Liberace had any health issues prior to contracting acquired immunodeficiency syndrome (AIDS) and up until one year before his death that: "He was in overall excellent shape for his age; barrel-chested and powerfully built."   Because Liberace never publicly acknowledged that he was gay, confusion over his true sexuality was further muddled in the public's mind by his public friendships and his romantic links with women.He further obscured his sexuality in articles like "Mature Women Are Best: TV's Top Pianist Reveals What Kind of Woman He'd Marry."   In a 2011 interview, actress and close friend Betty White stated that Liberace was indeed gay and that she was often used as a beard by his managers to counter public rumors of the musician's homosexuality.   Final appearances   Liberace's tomb at Forest Lawn   Liberace's final stage performance was at New York's Radio City Music Hall on November 2, 1986; it was his 18th show in 21 days, and the series grossed $2.5 million.His final television appearance was on Christmas Day that same year on The Oprah Winfrey Show, which was actually videotaped in Chicago over one month earlier.
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Liberace
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