Phalon Anton Alexander, professionally known as Jazze Pha (/ˌdʒæzi ˈfeɪ/ JAZ-ee FAY), is an American record producer, singer, songwriter and rapper from Atlanta, Georgia. He is the founder and chief executive officer of Sho'nuff Records, which American R&B singer-songwriter Ciara was signed to.   Early life   Jazze Pha was born and raised in Memphis, Tennessee. His father James Alexander, bassist for the Bar-Kays, an influential group on the Memphis soul scene in the 1960s. His mother is singer Denise Williams (not to be confused with chart-topping R&B and gospel singer Deniece "Niecy" Williams). Pha was named after the late Phalon Jones, another member of the Bar-Kays, who died in the December 10, 1967 plane crash that also killed three other Bar-Kays members and Otis Redding.   Career   Pha is known for announcing "Ladies and gentlemen" or "This is a Jazze Phizzle product-shizzle!", both at the beginning and, occasionally, at the end of songs on which he is featured. In 1990, Pha was signed to Elektra Records.
  Phalon Anton Alexander, professionally known as Jazze Pha (/ˌdʒæzi ˈfeɪ/ JAZ-ee FAY), is an American record producer, singer, songwriter and rapper from Atlanta, Georgia. He is the founder and chief executive officer of Sho'nuff Records, which American R&B singer-songwriter Ciara was signed to.   Early life   Jazze Pha was born and raised in Memphis, Tennessee. His father James Alexander, bassist for the Bar-Kays, an influential group on the Memphis soul scene in the 1960s. His mother is singer Denise Williams (not to be confused with chart-topping R&B and gospel singer Deniece "Niecy" Williams). Pha was named after the late Phalon Jones, another member of the Bar-Kays, who died in the December 10, 1967 plane crash that also killed three other Bar-Kays members and Otis Redding.   Career   Pha is known for announcing "Ladies and gentlemen" or "This is a Jazze Phizzle product-shizzle!", both at the beginning and, occasionally, at the end of songs on which he is featured. In 1990, Pha was signed to Elektra Records.
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Jazze Pha
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