Herbert "Herbie" Crichlow (born 26 November 1968) is a four-time ASCAP-awarded British music producer and songwriter living in Sweden. Born in England and raised in Barbados, he is best known for his multiple diamond, platinum and gold awarded works. He is also known for his written collaborations with Max Martin, RedOne, Grammy award winner David Franks and Denniz Pop. In 1997, he was awarded the UN Non Violence project Special Award for outstanding works. Crichlow has crafted hits for pop artists like Backstreet Boys, Zayn Malik, Robyn, Leila K, Rita Ora, Five, amongst many others. His songs have been Grammy nominated five times.