Pop singer and East Londoner Ruby Goe released her first single "Get on It" in November 2011 and had the video funded by clothing and lifestyle brand Puma. She released her second single "Badman" in 2012. Her electric fusion of electronic beats and edgy R&B vocal stylings soon the caught the attention of some high-profile artists such as the Stanton Warriors, who drafted her in for vocal duties on their single "Get Up." They also provided a remix for her track "Beat Breaking Boy." Goe was featured on the Lethal Bizzle track "Party Right" in August 2013.