Pono(/ˈpoʊnoʊ/,Hawaiian word for"proper")was a portable digital media player and music download service for high-resolution audio.It was developed by musician Neil Young and his company PonoMusic,[4]which raised money for development and initial production through a crowd-funding campaign on Kickstarter.[5]Production and shipments to backers started in October 2014,and shipments to the general public began in Q1 2015.