"Pointillistic structures with a mainspring of minimalism." - Jon Pareles, The New York Times"New York psych-pop explorers Zula aren't easy to pin down, but while their sound shifts track to track, there is a beautiful coherence to an album like This Hopeful." - SPIN"For lack of a better word, this is pop, sincere, offbeat, and playfully and unassumingly experimental: you'll be hard pressed to find anyone else that sounds like them, or as musically and effectively fulfilling." - Tiny Mix Tapes"Pop sensibilities push through well-crafted avant-rock" - Impose"Tense yet tempered psych pop" -Stereogum