Sara Hjellström (born 5 November 1993), known professionally as Shy Martin (stylized as SHY Martin). Raised in the small town of Lerdala, Sweden, SHY Martin first began writing songs and poetry in her youth as a means of self-expression. After winning a music contest at her school at age 17, SHY signed with EMI for a period though ultimately decided to go independent. She decided to start studying at the songwriting school Musikmakarna in Örnsköldsvik, north of Sweden. Shortly after she moved to Stockholm and signed to the independent label BLNK Music.