In February 2007, he signed to Soulmate Records.He released his debut album, What You See Is What You Get, on 22 March 2008. An InTheMix reviewer found 360 "not only showcases his hilariously funny comedic side but demonstrates his ability to approach more serious and personal issues, producing a well rounded album". 　　In a video interview for Peak Street Magazine, 360 described his musical style as a combination of "some pop influences, electro, dubstep, and unintelligent rhymes".On 14 January 2008, 360 released a music video of "Mamma Mia", which depicts his desire for Bec Hewitt and mocked her husband, Lleyton Hewitt, which was the Video of the Week on MySpace.com's Australian hip hop page.360 described it as a comedic effort, "I wanted to take the piss out of them ... It's not meant to be taken too seriously she's not really my type". Management for the couple dismissed the rapper's effort as "a publicity stunt". 　　By March 2010, he remained signed with Soulmate Records, which had signed a distribution deal with EMI Records.In December that year, his single, "Just Got Started" (featuring Pez), was released.By March the following year, it peaked at No. 59 on the ARIA Singles Chart, and at No. 21 on the ARIA Urban Singles Chart. 　　In June 2012, 360 revealed to national youth broadcaster Triple J that he was already working on his third album, describing the upcoming release as "quite a dark album". He described it further, "No one sees behind the scenes and there's been a lot of bad (expletive) going on in my family life and personal life". 360 hinted at a diverse production line-up for the album, saying he has "been getting a gang of beats from all different people". 　　A video, published on 21 November 2013, served as the official press release for the launch of Forthwrite Records, a music label created by 360 and Pez. 360 then confirmed the announcement on his Facebook page the following day, stating that the label will release Don't Look Down, by Pez, Utopia, by 360, and the debut, yet untitled Forthwrite album. During the early years of his music career, 360 collaborated with Pez as part of a duo called "Forthwrite", including a track called "The Club Song" on the 2010 album Good Gracious, by producer M-Phazes.360 also featured on Pez's 2008 single, "The Festival Song", which peaked at No. 14 on the ARIA Australian Singles Chart. 　　In 2010, 360 started an online musical project in the Australian hip hop scene, called "Rapper Tag", on YouTube.Rapper Tag involves one person recording a portion of rap over a looped beat, and then nominating ("tagging") another person to add further rapping over the same loop. The process continued in accordance with the nomination of the next rapper. 　　Australian hip hop duo Diafrix collaborated with 360 for the song "I'm A Dreamer", which appears on the 2012 album Pocket Full Of Dreams.360 appeared on the self-titled debut album by Canberra producer, Ghosts in the Room, released on 14 September 2012 through Mudd Music. The album also features rappers Iron Solomon, Okwerdz and Kool G Rap.