Playing for Change is a multimedia music project, created by the American producer and sound engineer Mark Johnson with his Timeless Media Group, that seeks to inspire, connect, and bring peace to the world through music. Playing For Change also created a separate non-profit organization called the Playing For Change Foundation, which builds music schools for children around the world. 　　  　　Playing For Change was born in 2002 as a shared vision between co-founders, Mark Johnson and Whitney Kroenke, to hit the streets of America with a mobile recording studio and cameras in search of inspiration and the heartbeat of the people. Producers Mark Johnson and Enzo Buono, traveled around the world to places including New Orleans, Barcelona, South Africa, India, Nepal, the Middle East and Ireland. Using mobile recording equipment, the duo recorded local musicians performing the same song, interpreted in their own style. Among the artists participating or openly involved in the project are Vusi Mahlasela, Louis Mhlanga, Clarence Bekker, Tal Ben Ari (Tula), Bono, Keb' Mo', David Broza, Manu Chao and Grandpa Elliott. This musical journey resulted in the award-winning documentary, “A Cinematic Discovery of Street Musicians.” 　　  　　In 2005, Mark Johnson was walking in Santa Monica, California, when he heard the voice of Roger Ridley (now deceased) singing “Stand By Me.”  Roger had so much soul and conviction in his voice, and Mark approached him about performing “Stand By Me” as a Song Around The World. Roger agreed, and when Mark returned with recording equipment and cameras he asked Roger, “With a voice like yours, why are you singing on the streets?” Roger replied, “Man I’m in the Joy business, I come out to be with the people.” Ever since that day, the Playing For Change crew has traveled the world recording and filming musicians, creating Songs Around The World, and building a global family. 　　  　　Creating Songs Around The World inspired the PFC crew to unite many of the greatest musicians they met throughout their journey through the creation of the Playing For Change Band. These musicians come from many different countries and cultures, but through music they speak the same language. The PFC Band is now touring the world and spreading the message of love and hope to audiences everywhere. 　　  　　The true measure of any movement is what it gives back to the people. The founders of Playing For Change therefore created the Playing For Change Foundation, a 501(c)3 nonprofit organization dedicated to building music and art schools for children around the world, and creating hope and inspiration for the future of our planet. 　　  　　The project's "Stand by Me" video is widely popular online, with over 65 million hits on YouTube as of August 2014.