In Tijuana, Amezcua discovered electronic music by listening to Kraftwerk and Karlheinz Stockhausen. By then he had produced two albums: Tempo D'Afroditain 1992 and Elektronische in 1994, with excellent reception in Mexico and abroad. Amezcua became a major promoter of the electronic music scene in Mexico by organizing massive electronic music concerts or raves in cities like Mexico City, Monterrey, Guadalajara and Tijuana. 　　In 1999 Amezcua founded the record label Mil Recordswith Pepe Mogt. They began mixing electronic music with musical elements and instrumentation of Tambora and Norteño music, resulting in the Nortec style. 　　Mexican and international press dubbed his song Polaris as emblematic of the new Nortec sound. Polaris was later selected by the Mexico's Federal Government as the theme song for its millennium celebrations in Mexico City’s Zócalo/Plaza Zócalo. Amezcua also composed the music for Mexico’s pavilion at the Hanover Expo 2000, in Germany, along with fellow Nortec Collective member Pepe Mogt. 　　In 2005, Amezcua and The Nortec Collective released the album Nortec Collective presents: Tijuana Sessions Vol.3 to excellent reviews by Rolling Stone and Billboard magazines, as well as The New York Times and other international publications. In 2006 Nortec performed at the Palacio de Bellas Artes de México, the most prestigious concert hall in Mexico. 　　In 2008, Amezcua produced the album Tijuana Sound Machine with Pepe Mogt.The album received another Latin Grammy nomination. In 2008, Amezcua and Mogt, known as Bostich and Fussible respectively, made an extensive European summer tour. They performed in France, Spain, Morocco, Finland, England, Belgium, Norway, Sweden, and Turkey, among others. In 2008 Oxford University Press published the book Nortec Rifa by musicologist and professor Alejandro Madrid, P.h.D. at the University of Illinois at Chicago. 　　In 2009, Amezcua was again nominated for an International Grammy for the Tijuana Sound Machine LP. The Winter Music Conference also nominated the album for the 24th Annual International Dance Music Award In 2010, Amezcua earned another International Grammy nomination for the album Bulevar 2000 produced with Pepe Mogt. 　　Amezcua and Mogt performed at the 2011 Pan-American Games opening celebration as Bostich and Fussible. Amezcua’s theme Polaris was selected by the organizing committee as the main theme for the evening.