Career
Freed is commonly referred to as the "father of rock 'n' roll" due to his promotion of the style of music, and his introduction of the phrase "rock and roll", in reference to the musical genre, on mainstream radio in the early 1950s. He helped bridge the gap of segregation among young teenage Americans, presenting music by African-American artists (rather than cover versions by white artists) on his radio program, and arranging live concerts attended by racially mixed audiences. Freed appeared in several motion pictures as himself. In the 1956 film Rock, Rock, Rock, Freed tells the audience that "rock and roll is a river of music which has absorbed many streams: rhythm and blues, jazz, ragtime, cowboy songs, country songs, folk songs. All have contributed greatly to the big beat."
WAKR Akron
In 1945 Alan Freed joined WAKR and became a local favorite, playing hot jazz and pop recordings. The radio editor for the Akron Beacon Journal followed Freed and his "Request Review" nightly program of dance. When he left the station, the non-compete clause in his contract limited his ability to find work elsewhere, and he was forced to take the graveyard shift at Cleveland's WJW radio where he eventually made history playing the music he called "Rock and Roll."
WJW Cleveland
In the late 1940s, while working at WAKR (1590 AM) in Akron, Ohio, Freed met Cleveland record store owner Leo Mintz. Record Rendezvous was one of Cleveland's largest record stores, who had begun selling rhythm and blues records. Mintz told Freed that he had noticed increased interest in the records at his store, and encouraged him to play them on the radio. In 1951, Freed moved to Cleveland and, in April 1951, he was under a non-compete with WAKR. However, through the help of William Shipley the RCA distributor in Northern Ohio, he was released from his non-compete and joined WJW radio on a midnight radio program sponsored by Main Line, the RCA Distributor and Record Rendezvous. Freed peppered his speech with hipster language and with a rhythm and blues record called "Moondog" as his theme song, broadcast R&B hits into the night.
Mintz proposed buying airtime on Cleveland radio station WJW (850 AM) to be devoted entirely to R&B recordings, with Freed as host. On July 11, 1951, Freed started playing rhythm and blues records on WJW. Freed called his show "The Moondog House" and billed himself as "The King of the Moondoggers". He had been inspired by an offbeat instrumental called "Moondog Symphony" that had been recorded by New York street musician Louis T. Hardin, aka "Moondog". Freed adopted the record as his show's theme music. His on-air manner was energetic, in contrast to many contemporary radio presenters of traditional pop music, who tended to sound more subdued and low-key in manner. He addressed his listeners as if they were all part of a make-believe kingdom of hipsters, united in their love for black music. He also began popularizing the phrase "rock and roll" to describe the music he played.
Later that year, Freed promoted dances and concerts featuring the music he was playing on the radio. He was one of the organizers of a five-act show called "The Moondog Coronation Ball" on March 21, 1952, at the Cleveland Arena.This event is known as the first rock and roll concert. Crowds attended in numbers far beyond the arena's capacity, and the concert was shut down early due to overcrowding and a near-riot. Freed gained a priceless notoriety from the incident. WJW immediately increased the airtime allotted to Freed's program, and his popularity soared.
In those days, Cleveland was considered by the music industry to be a "breakout" city, where national trends first appeared in a regional market. Freed's popularity made the pop music business take notice. Soon, tapes of Freed's program began to air in the New York City area over station WNJR/1430 (now WNSW) Newark, New Jersey.
WINS New York
In 1954, following his success on the air in Cleveland, Freed moved to WINS (1010 AM) in New York City. Hardin, the original Moondog, later took a court action suit against WINS for damages against Freed for infringement in 1956, arguing prior claim to the name "Moondog", under which he had been composing since 1947. Hardin collected a $6,000 judgement from Freed, as well as an agreement to give up further usage of the name Moondog.WINS eventually became an around-the-clock Top 40 rock and roll radio station, and would remain so until April 19, 1965—long after Freed left and three months after he had died— when it became an all-news outlet.
Career
Freed is commonly referred to as the "father of rock 'n' roll" due to his promotion of the style of music, and his introduction of the phrase "rock and roll", in reference to the musical genre, on mainstream radio in the early 1950s. He helped bridge the gap of segregation among young teenage Americans, presenting music by African-American artists (rather than cover versions by white artists) on his radio program, and arranging live concerts attended by racially mixed audiences. Freed appeared in several motion pictures as himself. In the 1956 film Rock, Rock, Rock, Freed tells the audience that "rock and roll is a river of music which has absorbed many streams: rhythm and blues, jazz, ragtime, cowboy songs, country songs, folk songs. All have contributed greatly to the big beat."
WAKR Akron
In 1945 Alan Freed joined WAKR and became a local favorite, playing hot jazz and pop recordings. The radio editor for the Akron Beacon Journal followed Freed and his "Request Review" nightly program of dance. When he left the station, the non-compete clause in his contract limited his ability to find work elsewhere, and he was forced to take the graveyard shift at Cleveland's WJW radio where he eventually made history playing the music he called "Rock and Roll."
WJW Cleveland
In the late 1940s, while working at WAKR (1590 AM) in Akron, Ohio, Freed met Cleveland record store owner Leo Mintz. Record Rendezvous was one of Cleveland's largest record stores, who had begun selling rhythm and blues records. Mintz told Freed that he had noticed increased interest in the records at his store, and encouraged him to play them on the radio. In 1951, Freed moved to Cleveland and, in April 1951, he was under a non-compete with WAKR. However, through the help of William Shipley the RCA distributor in Northern Ohio, he was released from his non-compete and joined WJW radio on a midnight radio program sponsored by Main Line, the RCA Distributor and Record Rendezvous. Freed peppered his speech with hipster language and with a rhythm and blues record called "Moondog" as his theme song, broadcast R&B hits into the night.
Mintz proposed buying airtime on Cleveland radio station WJW (850 AM) to be devoted entirely to R&B recordings, with Freed as host. On July 11, 1951, Freed started playing rhythm and blues records on WJW. Freed called his show "The Moondog House" and billed himself as "The King of the Moondoggers". He had been inspired by an offbeat instrumental called "Moondog Symphony" that had been recorded by New York street musician Louis T. Hardin, aka "Moondog". Freed adopted the record as his show's theme music. His on-air manner was energetic, in contrast to many contemporary radio presenters of traditional pop music, who tended to sound more subdued and low-key in manner. He addressed his listeners as if they were all part of a make-believe kingdom of hipsters, united in their love for black music. He also began popularizing the phrase "rock and roll" to describe the music he played.
Later that year, Freed promoted dances and concerts featuring the music he was playing on the radio. He was one of the organizers of a five-act show called "The Moondog Coronation Ball" on March 21, 1952, at the Cleveland Arena.This event is known as the first rock and roll concert. Crowds attended in numbers far beyond the arena's capacity, and the concert was shut down early due to overcrowding and a near-riot. Freed gained a priceless notoriety from the incident. WJW immediately increased the airtime allotted to Freed's program, and his popularity soared.
In those days, Cleveland was considered by the music industry to be a "breakout" city, where national trends first appeared in a regional market. Freed's popularity made the pop music business take notice. Soon, tapes of Freed's program began to air in the New York City area over station WNJR/1430 (now WNSW) Newark, New Jersey.
WINS New York
In 1954, following his success on the air in Cleveland, Freed moved to WINS (1010 AM) in New York City. Hardin, the original Moondog, later took a court action suit against WINS for damages against Freed for infringement in 1956, arguing prior claim to the name "Moondog", under which he had been composing since 1947. Hardin collected a $6,000 judgement from Freed, as well as an agreement to give up further usage of the name Moondog.WINS eventually became an around-the-clock Top 40 rock and roll radio station, and would remain so until April 19, 1965—long after Freed left and three months after he had died— when it became an all-news outlet.
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