Alfred Rose was born in Lankdem - Carona, Aldona to tiatrist A. M. B. Rose (Ambrose Fernandes) and Dolarosa Fernandes. He was initially given the nickname Junior Rose by tiatrist C. Alvares, being the youngest among the actors at the time his tiatr debut in 1943. He took the name Alfred Rose in 1950. He is one of the most popular tiatrists even after his death, with websites dedicated to him. Alfred Rose was known as The Melody King of Goa. 　　Alfred Rose has many firsts to his credit. He brought out the first Konkani audio cassette. He has the distinction of publishing fourteen song books containing lyrics of the numerous songs he has cut on disc. His novel Vingans Monte Cristochem, based on the famous novel The Count of Monte Cristo of Alexander Dumas, based on the father of hypnotism - Abbe Faria. His novels include Munis vo Devchar, which is based on his drama by the same title. He introduced the concept of non-stop drama in Konkani with his presentation of Director Saib in 1961. Alfred Rose is also credited with recording eight songs in a single day. 　　Alfred acted in Konkani films like Amchem Noxib and Sukhachem Sopon. He provided the musical score, sang, wrote the lyrics for and acted in the Konkani film Bogllant starring Prem Kumar with Rose's wife, Rita Rose - herself a very good singer. He produced and directed his first tiatr Hench Tem Karan in 1956. Some of his hit tiatrs were Rogtak Tannelelo, Lakhpoti Nouro, Dotor Advogad, Bhangaracho Voti, Angounnechi Okol, Munis vo Deuchar, Pessaumcar, Nirmon vo Formonn and Natalanchi Bhett. Alfred Rose also composed music for Bollywood films. The Hindi film Love in Goa has music composed by him. He had his own band called Rosebuds Swing Band along with his brothers Marshall and Albert. He has performed not only in various parts of India but also in London, Paris, Frankfurt and the Middle East. The singer with a Panama hat on his head and a magic wand in his hand delivering the opening song for tiatrs has become the most identifiable image of Alfred Rose.