Named for a unique Newfoundland phrase that means ‘imminently’, now is indeed the time for The Once. From their beginnings as three actors who also loved to sing together, The Once has embraced a different vision of Newfoundland music. Their sounds do not come from the noisy pubs and dockside taverns that fuel so much of the Island’s energy. Instead, their music comes from a quieter and more thoughtful place. Hope and tragedy are intertwined in their music, whether they are singing an old lament from World War I, original songs that speak of love defeated, or tasteful songs from the artists whose music inspires them.