Playalitical (born Dustin Robbins March 7, 1982) is an American rapper and producer and the owner of Illuminated Entertainment Group. He's done songs with Snoop Dogg, E40, Young Joc, The Game, Lil Flip and Chino XL as well as produced albums for Bizzy Bone, Young Droop, Lighter Shade of Brown and Zig Zag of NB Ridaz.