Jorge Moreno was born on April 23, 1975 in Miami, Florida. His parents emigrated children from Cuba to Miami Beach in 1958, during the dictatorship of "Fugenio Batista". In the 1970s and 1980s, his father Antonio "TONY" Moreno was a well known and respected executive producer whom was one of the pioneers behind "Salsa Music" and operated several well-known salsa labels. His mother, Melba, was a huge fan of 1950s and 1960s pop and rock acts such as Frankie Valli, Elvis Presley, and Dion. 　　As a teenager, Moreno was most interested in punk and alternative American rock music. "Then I had my gothic phase, and I still love a lot of those bands", he told Hispanic Magazine. "But, the thing is, I was rebelling against conformity and commercial music and I realized I was becoming as closed-minded as the people I was rebelling against." In his late teens, he began to discover classic Cuban crooners such as the legendary Beny Moré. This renewed interest in Latin music would yield an unusual mix that wasn't necessarily welcome on Miami's conventional Latin music scene.