Nuux followed a largely independent career path into the music industry. She initially attempted to collaborate with other artists. However, their visions clashed, so she thereafter decided to rely exclusively on herself. 　　Besides conventional mainstream marketing channels, Nuux has since utilized social media as an important marketing tool. Her songs subsequently went viral on YouTube, Facebook and other social networking sites, which helped introduce her sound to a global audience. In Spring 2012, she released her debut EP entitled Painful Secrets, a compilation of her previous 3 singles. 　　Nuux's music is diverse, ranging from pop, to alternative rock, to R&B/Soul. The diversity is a reflection of her personal belief that an artist should be capable of performing all types of music. Nuux's vocal style has been described as fine-tuned, with moving melodies and an emphasis on lyricism. Her lyrics are socially conscious, focusing on matters of interest to the Somali community as well as global causes. Although most Somali artists sing in the Somali language for a primarily Somali listening base, Nuux chose to release songs in English in order to reach a broader, international audience. 　　Singles by Nuux include "With You", "Mufasa" and "Words Revealed". "Words Revealed" alone achieved 200,000 YouTube hits within its first four months of release, and has inspired cover versions by fans. Another fan favorite, "With You", similar earned 80,000 views in its first two months. 　　Nuux's main musical influences include Celine Dion. She also admires the work of Alicia Keys for its social justice-oriented lyrics.